Oscar Robertson Media Ventures

Oscar Robertson (The Big O) has made an indelible impression on the game of basketball and on American society, off the basketball court as well as on. He has distinguished himself not only as a excellent athlete, many of whose achievements may never be duplicated, but as a humanitarian, a social activist, a businessman, a mentor and teacher, and a labor leader as well. At every stage - high school, college, the Olympics and the NBA - The Big O set new standards of excellence and changed the way the game was played. As the 1st big point guard, who could score from anywhere on the court, pass, rebound, and play defense, he created the template for such players as Magic Johnson, Michael Jordan, Kobe Bryant and LeBron James.