Cannella Response Television
News & Media Agency in Los Angeles, CA
Media Buying and Analysis: Long-form or short-form, broadcast or cable, we're DRTV experts with low rates and high-profile media availabilities. Along with CRT's proprietary MediaStar software, CRT's buyers use traditional DRTV doctrine and extensive station and daypart analysis to recommend rollout strategy and bottom line campaign media improvements. Feasibility, Development & Marketing: The cash register must ring. DRTV is far different from general advertising and therefore offers must be positioned accordingly. Pricing, premium and upsell strategies are critical to your success. CRT's management supplies new DRTV entrants (entrepreneurs, corporations, advertising agencies and producers) with the proper direction in the early planning stages.
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Cannella Response Television
read moreFounded in 1985 by Frank Cannella, the company has accumulated years of DRTV experience by working with a vast group of well-regarded and notable DRTV marketers. The company's focus on creating new media...
About Us
read moreThroughout our history, Cannella Response Television has led the performance based television industry by continuously innovating to meet the needs of marketers in an increasingly complex media environment....
Drtv
read moreAs one of the most established and experienced DRTV agencies in the US, Cannella provides short-form, mid-form and long-form performance based media planning, buying and management services. We supply...